“Why did you choose Le Mans and was the automobile tradition in the city apart of your decision:”

“Absolutely! There were three key criteria:

• Proximity to Paris was key for us since our seat remained in Boulogne Billancourt
• Automotive tradition was crucial because we needed after-sales technicians
• Le Mans Development was decisive in that it helped us get our feet on the ground

While Le Mans offers fewer cultural offerings in Paris, they are so accessible here that we benefit more.”